Andy Merkin is the Head of Special Projects and Transmedia at Mirada Studios. Overseeing cross-platform and nontraditional storytelling projects, Andy develops narrative for traditional and digital media and production management for the complete pipeline. Since joining Mirada in 2011, his production credits include the interactive music video, Ro.me; the THINK exhibit and mobile apps for IBM’s Centennial, the Department of Human Management website for The Strain trilogy, and MirrorWorld by Cornelia Funke on iOS. He is a frequent speaker on transmedia strategy and production at UCLA, USC, Harvard Business School, and professional conferences such as the Toronto International Film Festival, Sundance Film Festival, and PromaxBDA. Andy holds an MS from MIT in transmedia production management, an MBA from HEC-Paris in creativity management, and an AB with Honors from Rollins College in anthropology/ international business. A true believer that interesting storytellers (hopefully) have led interesting lives, Andy’s previous work experience includes development and production for Sony Pictures Television, training teachers and entrepreneurs in the Peace Corps in Bangladesh, performing improv, and educating students in zoo keeping for Busch Gardens.