She Started It

Filmmaker: Insiyah Saeed, Nora Poggi
Runtime: 80 minutes
Film Representative: Insiyah Saeed, Co-Director

Following five women over two years as they pitch VCs, build teams, bring products to market, fail and start again, SHE STARTED IT takes viewers on a global roller coaster ride from San Francisco to Mississippi, France and Vietnam. Along the way, it weaves in big-picture perspectives from women like investor Joanne Wilson; White House CTO Megan Smith; GoldieBlox CEO Debbie Sterling; and Ruchi Sanghvi, the first female engineer at Facebook. Through intimate, action-driven storytelling, SHE STARTED IT explores the cultural roots of female underrepresentation in entrepreneurship—including pervasive self-doubt, fear of failure, and risk aversion among young women. It exposes, too, the structural realities women face as they become entrepreneurs, including lack of female role models and investors, and the persistent dearth of venture capital funding made available to women-led companies.

About the Filmmakers

Insiyah Saeed
Insiyah Saeed is a journalist and documentary director and producer based in Silicon Valley. Her first film SHE STARTED IT is one of Inc Magazines “5 Films To Watch” in 2017 on entrepreneurs. The film has screened at over 16+ film festivals, hundreds of venues, schools and corporations around the world and at this year’s SXSWedu. She has been featured in Inc. Forbes, CNN, Fast Company, Indiewire, C-NET, Women in the World and more. Prior to SHE STARTED IT, Insiyah worked on the Namesake with Director Mira Nair and other films. Insiyah is a graduate of the Columbia J-school.




Nora Poggi
Nora Poggi is a French journalist/filmmaker directing her debut film, SHE STARTED IT. She has interviewed key players in Silicon Valley for the past four years for publications including & Usine Nouvelle. She previously worked at French social network and award-winning production company Lucky Dragon Productions. She is a TEDx speaker and has been featured in Inc, Forbes, Fast Company, Glamour, Huffington Post and others.



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