Eric Jacks is the Chief Strategy Officer at Collab – a leading content and creator studio representing a roster of over 500 of the top social media talent. He is responsible for corporate strategy, business development and innovation, while also overseeing all talent, brand, agency and entertainment partnerships.
Previously, Jacks ran the entertainment and intellectual property group at Public Relations powerhouse Rogers & Cowan working on brands from Coca-Cola to Sony Crackle. Prior to Rogers & Cowan, Jacks served as an Agent at Creative Artists Agency (CAA) on the Brand Partnerships team where his role was to work across all of CAA’s verticals (TV, Film, Comedy, Music, Sports, Fashion) to connect appropriate advertisers/brand partners to CAA’s core client base (content creators, producers, directors, musicians, athletes and celebrities/talent). His efforts include working on projects for some of CAA’s high profile clients including Anthony Zuiker (“CSI,” “CSI: Miami,” “CSI: NY”), Joseph Gordon-Levitt (“Inception,” “Don Jon,” “50/50”) and John Woo (“Face Off,” “Mission Impossible II”).
Prior to CAA Eric held various Executive Producer and Brand Strategy roles at top media companies and agencies including broadcast.com, Yahoo!, RAPP and Tribal DDB. Eric’s career accomplishments include the creation of award-winning campaigns and strategic partnerships for brands such as Victoria’s Secret, NBC Universal, ABC, Lionsgate, Dreamworks, The New York Times, Coca-Cola, PepsiCo, Samsung, Hilton Hotels, Mattel and Ford/Lincoln.